SEO Expert Suggests 3 Ways To Overcome Internal SEO Challenges
Local SEO

SEO Expert Suggests 3 Ways To Overcome Internal SEO Challenges

SEO has changed from how it was done years ago. Today, it is mainly based on the websites content, the usability, and authority. In-house SEO is an integral part of modern SEO. It involves SEO operations achieved by a company through working with a dedicated team of specialists. It includes the web development team, the PR team, the content development team, the marketing team, the conversion optimization team to name but a few. Merging all these teams together can be challenging. All of them have different goals and priorities. The role of in-house SEO has morphed into concentrating in coordinating and motivating people in the various teams. Although the recent changes in SEO were much needed, they are very challenging. In the past, in-house SEO involved working in a sma...
SEO Tips From Semalt On How To Direct Visitors To Your Website
Local SEO

SEO Tips From Semalt On How To Direct Visitors To Your Website

E-commerce has become frontier of international business today. In North America alone, about 8% of retail business transactions take place online with the figure expected to hit double digits by the end of the decade. In an ever widening and crowding e-commerce space, there rises the challenge of directing your targeted potential clients to your platform. The answer lies in ensuring you come out on top of all searches on related products and services. Hence Search Engine Optimization (SEO) came forth to simplify this ranking. Beneath the surface, SEO relies on a complex algorithm and strict guideline such as those on Google webmaster. Website developers need perform regular site maintenance schedules to conform to the algorithm while also reflecting new updates release...
What SEO Aspects You Should Mind In Web Development
Keywords and Keyword Research

What SEO Aspects You Should Mind In Web Development

Developing a website can be compared to building a house: if it has a weak foundation then it won't be stable. Some groundwork must be done if you want to live in it. For websites, the groundwork is search engine optimization (SEO). When you're developing a website, regardless of whether it is a full redesign or an update, then you must think of SEO. Here's why: > it will save you a lot of time> it will earn you a higher ranking> it will give you more traffic plus it will make you lots of money To help you enjoy these benefits Ivan Konovalov, the Customer Success manager of Semalt, has made a list of SEO points you should consider when developing and designing your company's website. 1. Site architecture and link creation Using the house analogy, you...
Semalt Explains The Features Of Authority And Link Building With Real-Time Penguin
Links and Link Building

Semalt Explains The Features Of Authority And Link Building With Real-Time Penguin

Google has finally released Penguin 4.0 algorithm, which processes in real time. The Penguin 4.0 announcement is about two main points. The first is that Penguin will be able to work in real time that will help stagnated digital businesses move forward as long as they remove and disavow low-quality SEO. Penguin is now more granular and might add individual link penalties to page-level and keyword-level penalties from version 2.0. The weight of the known ranking factors may shift as Google integrates Panda and Penguin into their core ranking algorithm. Moreover, Penguin eliminates the importance of notifications and tweak announcements as it constantly updates itself when Google crawls the web. The Customer Success Manager of Semalt, Ivan Konovalov gives the ins...
5 SEO Secrets From Semalt To Get Ahead Of Competitors
Keywords and Keyword Research

5 SEO Secrets From Semalt To Get Ahead Of Competitors

The global business system has always been about the battle for those with might and financial muscle. Current trends, however, are balancing out the field allowing firms in the same industry worldwide to compete on other scales other than size and financial muscle. Elements of marketing have morphed onto digital platforms allowing companies to cast nets across the wider online space. Search Engine Optimization (SEO) has curved a place for itself as a powerful tool to not only competing with others but also pulling ahead. The distinction between SEO adoption and traditional practice is as broad as night and day. Ivan Konovalov, the Customer Success Manager of Semalt Digital Services, has discussed five tips to staying ahead of the competition while using SEO tools...
Explains Why Incoming Links Are Crucial For Your SEO
Links and Link Building

Explains Why Incoming Links Are Crucial For Your SEO

Many times when Google discharges information for its procedures, which regulates the ranking of websites, I would advise clients to make no amendments to anything. Our company has never been involved in search engine junk tactics like the creation of insignificant low-quality incoming website links. Creating exclusive content and quality links have always been our motivation. Still, we deal with the cases that when clients come to us telling that after the changes of Google released, like the Penguin 2.1 appraise, it affected their rankings. Clients usually think that it relates to some difficulties with their success process, but we discover most of them had bad incoming links created by the previous SEO company they were working with. Incoming links are an essentia...
What Is The Best Time To Start SEO
On-Site SEO

What Is The Best Time To Start SEO

If you are a website owner who wants to get the best out of SEO, you need to understand that the timing of your SEO strategies and exercises is just as important as the strategies or exercises themselves. Whether you are doing a website launch or redesign, the best time to start doing SEO is before you release it to search engines for indexing and ranking. In other words, SEO work and website design should start at the same time. Some aspects of SEO are unique to a new website, some are unique to redesigned a website and others are common to both cases. Nik Chaykovskiy, the expert of Semalt Digital Services explains the features of doing SEO for various purposes. SEO For New Websites For new websites, SEO should run concurrently with web design and user experi...
Why Good Content Cannot Replace SEO
On-Site SEO

Why Good Content Cannot Replace SEO

Lately, it has become a common perspective that as long as you have good content, the rest will take care of itself. It is true that SEO and Content marketing are inextricably linked good content is necessary for SEO. However, for a successful optimization campaign, you will need much more than just good content. The Customer Success Manager of Semalt Digital Services, Nik Chaykovskiy explains why quality content is not enough for running SEO efficiently. In theory, the idea is accurate. All search engines strive to provide their users' base with the best content and so they have algorithms that rank good content higher. By producing more content, you can have more indexable topics which will cover many search requests. Furthermore, as long as the content is good, mor...
How The Amount Of Funds Invested In SEO Correlates With The Benefits Gained
Local SEO

How The Amount Of Funds Invested In SEO Correlates With The Benefits Gained

The amount of funds you should invest in SEO varies because of the prices offered by agencies. However, the practice shows that the high cost of services not always guarantees the success of your SEO campaign. Does an increased amount of initial investments correspond with the increase of the benefits gained? Is there a certain threshold for businesses necessary to reach to reap the rewards? Nik Chaykovskiy, the leading expert of Digital Services explains what factors influence the return on investments in SEO. The amount of time and money spent on a strategy affect volume and quantity. The compounding payoff is greatly affected by variations of the following elements. On this account, increasing the input of one or a few of these factors increases the rate of growth of t...
What Links Cause SEO Penalties?
Links and Link Building

What Links Cause SEO Penalties?

Search engine optimization (SEO) experts understand the importance of link building. Essentially, link building is one of the cornerstones of effective SEO strategy. This is because Google's algorithm relies a lot on inbound links to determine website's authority that influences organic search rankings. Links are a critical factor in increasing brand visibility and referral traffic. In spite of this, a recent survey indicates that only 62 percent of all marketers are engaged in link building. So, why some marketers avoid pursuing this strategy? Andrew Dyhan, the Customer Success Manager of Digital Services explains the factors, which make link building a critical aspect of SEO. Fear of Google penalization is the primary reason why many marketers avoid building links....